Welcome to International Sports Marketing Ltd (ISM), an ISO 9001 Registered Firm of Human Resource Consultants, founded in 1986, with offices in UK, Belgium and China.

ISM operates exclusively within the European and Chinese sporting goods, fitness, golf, outdoor, and extreme sports industries.

ISM identifies directors and managers with specialist knowledge and recommends them to clients. ISM also identifies employers and recommends them to candidates.

ISM operates in China, Russia and 30 Western European countries:
  • 27 European Union (EU) member countries
  • 3 non-EU member countries
ISM conducts 80% of its business in mainland Europe, with clients including most global category brand-leaders.
More than 70% ISM client brands are US-owned.

ISM is sister to Sports Brokers Ltd (www.spobro.com), which identifies specialist European distributors and licensees and recommends them to brands.



ISM and SB have identical shareholders & directors, share a culture of confidentiality, integrity & market intelligence, and operate from the same UK Head Office.

ISM and SB also have offices in Belgium and China.